Static VDP

This is a "one size fits all" marketing message. Your marketing message is "mass-produced" using conventional offset lithography and every customer will receive the same message, regardless of their relationship or profitability to your company.

Personalized VDP

Each customer's name and address will appear on each document to attract attention but the marketing message is static and exactly the same for each and every customer, regardless of their relationship or profitability to your company.

Versioned VDP

Segmented versions of a document are created to meet the needs of different groups. Your customer base is segmented ' according to demographic or other attributes, perhaps by a previously expressed interest. For example, investors could be segmented by age or long-term goals, or car owners segmented by the model they own, or geography could determine the version. Customized content is then delivered that best addresses the needs of each particular segment.

Fully Customized VDP

The ultimate application of direct marketing, each document's content is fully customized to be highly relevant and custom-tailored to a specific individual. A full color document is dynamically composed and everything in the document can be varied- the layout, text and images can all be swapped depending on the customer.