A Spot UV Coating is the process of applying Varnish to chosen spots (areas), of a printed piece. This has a unique highlighting effect that can be seen and felt. I has the impact of drawing attention to that part of the design, and it also provides the additional visual stimulus of having varied textures on a single printed surface. Spot UV is a mark of a premium card.
Best results of spot UV are when applied to matte laminated or matte coated paper. This achieves the maximum contrast between the highly reflective shiny UV coating and the light-absorbing matte laminate or matte/dull paper.
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